Goal:

Create ad concepts for Adrienne Weiss Agency's Dan Post Boots account.

Solution:

Promoting product hero shots with clever copy writing, my concepts promote the great look of Dan Post Boots with a memorable copy hook. The background field is a daguerreotype of a western scene.

Goal:

Design a packaging concept for a new pet care product

launch from PetAg.

Solution:

To focus on the science of this enteral pet product, I used a flowing graph in a field of blue dissected by a flowing line that aligns with the logo's axis. Two products were launched that contained differing ingredients to support an animals recovery from injury. I used two colors to distinguish each product.

Goal:
Create an engaging "welcome back" concept for a Maurices direct mail campaign to incent customers who haven't shopped in a while or have had issues with service to come back.

Solution:

I tied a concept of change to the idea of a makeover, promoting Maurices changes to store management staff and their floor space displays.

Solution:

As part of a group of concepts for Maurices customer service direct mail campaign, this idea ties the spirit of "coming back" in sports competition and as a relational engagement to
an incentive.

Goal:

Create a direct mail concept that promotes new locations for an allergist healthcare provider.

Solution:

This award winning concept features a group of humorous allergy irritants as they form a police lineup as a kind of

criminal group.